The Redken Story Backed by state of the art science and a legacy in innovation dating back to the 1960’s, Redken was the first company to take a scientific approach to hair and discover the formula that remains the alpha and omega of haircare to this very day: PROTEIN + MOISTURE + ACIDIC pH = HEALTHY HAIR.
Why Choose REDKEN for Your Haircare? Redken is trusted by millions of hair professionals worldwide and is loved by the fashion and beauty press for it's scientific hair prescriptions and iconic liquid color to deliver powerful hair transformations that preserve the health of the hair. |